Hello you 👋

Welcome to Found & Flourish, your friendly network for women and non-binary people braving the world of entrepreneurship founded by Lara Sheldrake. We exist to educate, connect and inspire founders and freelancers. We believe community and kindness are key ingredients to creating the right kind of environment for people to flourish.

Through our online network, events and brand partnerships, our goal is to support as many purpose driven founders and freelancers as humanly possible to achieve impact, profit and joy.

We lead with impact, purpose & collaboration.

No egos. Just REAL connections.

Our partners


we do

We support founders and business owners to stay sane, learn valuable insights and access the support they need through a range of resources, events and the F&F community. Our ultimate goal, through the power of community, is for people to feel empowered with the tools and connections they need to build profitable and sustainable businesses whilst enjoying the process along the way.


we do it

We exist because we believe business should be a place of equity, creativity and femininity. As it stands there is not enough support for women and non-binary people in the entrepreneurial space and these incredible people are still wildly overlooked. We want to be a part of the change we want to see in the world and believe creating this safe space is a good place to start.



Our vision is a world where more women have the confidence, knowledge and connections to launch successful businesses in a way that is authentic to their own values and is designed around their ideal lifestyle.

We see a world where there is less oppression of femininity, creativity and individuality in business, and where we’re all empowered to make more conscious decisions about our careers, passions and methods of generating income.

Psst! We donate at least 20% of our profits every month to a cause close to our hearts, let us know of a charity or cause you think we should know about.
Email US

Our Values

You're not an island

You do not need to have all the answers, all the skills, all the connections and do all the work. Surround yourself with great people and ask them for help. Give help willingly and openly. Community and connection is paramount for success.

We're all winging it

Nobody was born with an innate ability to pitch for investment or deliver a content marketing strategy. We’re all a culmination of our experiences, influences and knowledge gathered throughout our lives. We must not be intimidated by others or let our fears block the road ahead.

Wellbeing is essential for success

Burnout, overwhelm and stress will ruin your business if you allow it. Wellbeing is absolutely essential for your creativity and productivity. At Found & Flourish we prioritise mental health and wellbeing and encourage our members to look after themselves, first and foremost.

Kindness is key

Being kind and showing you care goes a long way in business. At F&F we encourage others to ask for help and to give their time generously as we believe the kindness economy is paramount for business success. We're proud to see our values practiced daily within our community.

Give more than you take

Community is a sense of place, it's the people, the shared values and connection. We cultivate a culture of collaboration and knowledge sharing as this is the most effective way to support and elevate one another.

Vulnerability is a super power

It's in moments of vulnerability, that you allow yourself to be supported. Not only this but we see some of the biggest transformations within the community as a result of community members being vulnerable and asking for support when they've needed it most.