Meet Charelle Griffith, a marketing training and business consultant
Tell us a bit about you and what you do
I’m Charelle Griffith. I’m a Chartered Marketer and I run CharelleGriffith.com - a marketing training and consultancy business. I specialise in helping small service-based business owners who are small in size, but big in ambition. I help business owners to truly step into being the CEO of the business and make strategic decisions to grow their business.
When did you decide to set up your business?
I started CharelleGriffith.com in 2018. At the time I’d been running PropelHer since 2016 and it had thrown me into the world of female entrepreneurship and online business. I realised there were so many women who were great at what they did, but when they left corporate and set up a business of their own they struggled to get the number of clients because they didn’t know how to market themselves.
At that point, I was a Marketing Manager and realised that the skills I took for granted could really make a difference so I set up CharelleGriffith.com and started providing one-to-one marketing support to service-based business owners.
What do you love about what you do?
I love helping business owners to achieve their goals. I love to see business owners help more people, increase their revenue and take home more money. There is something magical about working with small business owners because I can see how growing a business helps them to live a better life too. I also love that I get paid to geek out on marketing. Marketing is a science and an art. You get to be creative and analyse performance. It means no two days are the same and I’m constantly learning.
What are the biggest mistakes you see business owners make when it comes to their business and marketing strategies?
Thinking that marketing is social media. Social media is such a small part of social media and just because it is free doesn’t mean you shouldn’t be keeping an eye on your return-on-investment. Too many business owners choose social media because it is free, don’t have a proper marketing strategy in place (that social feeds into) and then waste lots of time posting but not making sales. The other mistake is not passing the Google test. If I search your business what will I find and does that give a good first impression It is easy to think having a good Instagram profile or relying o?n referrals is enough - but it really isn’t!
What are your top tips for business owners who are starting out and don't have the budget to work with someone like yourself?
Keep things simple! If you are starting a business try to have one ideal customer (or client) avatar and keep the number of products or services you are selling to as minimal as possible. When you are only focusing on marketing and selling to one avatar it will make it easier for you to get into their mind and make decisions about where to market your business and what to say. And keep it simple with where you try to market your business. You don’t need to be on every social media, use email marketing, go networking, do press, and have a YouTube channel, podcast and blog. The less ways you choose to market your business the easier it will be for you to learn how to successful market your business via that method.
In order to grow a successful and profitable business you must...
keep an eye on your numbers. It is easy for a business to grow in size, but not grow in profit.
And finally, anything we can do to support your business?
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