3 ways to implement positive impact in your marketing strategy

Fab Giovanetti

Ready to connect with your audience on a deeper level? Looking for a marketing approach that values purpose and values? Awesome!

Our friends at @altmarketingschool are here to introduce you to positive impact marketing in three simple steps.

Grab a cup of coffee or tea, and take a few moments to reflect on your company's mission and vision. Write down a few key phrases that embody what your business stands for.

If you'd like to learn more about positive impact, don’t forget to check out AMS 4-day intensive experience, going through the foundation of positive impact.

Grab early bird prices with the code IAMAWESOME23 here.

‍TIP 1:

‍Get ready to tell inspiring and meaningful stories! Purpose-led marketing is all about using your company's mission and vision to connect with your audience on a deeper level and build a loyal community.

‍Action Step: Let your creative juices flow and craft a brand story that showcases your company's purpose and values. Use it as the foundation for your marketing campaigns.

‍TIP 2:

‍Values matter, and value-driven marketing is all about creating an emotional connection with your audience. By incorporating your core values into your campaigns, you can turn followers into superfans!

‍Action Step: Identify your core values and brainstorm ways to incorporate them into your marketing. Think about creating content that aligns with your values and resonates with your audience.

‍TIP 3:

‍Want to make sure everyone feels seen and heard? Human and accessible marketing puts accessibility and inclusion at the forefront of each strategy, ensuring that everyone can connect with your brand.

‍Action Step: Take a look at your marketing materials and ensure that they're accessible and inclusive. For example, consider adding alt text to your social media posts and making your website more user-friendly.

So, what are you waiting for? Start telling powerful stories that resonate with your audience! Create a values-driven strategy that focuses on purpose and is impactful, human and accessible.

About the Author

Fab Giovanetti

Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing.

She loves puns, pop culture references, loud music and strong espresso – sometimes one too many. Oh, she is also obsessed with teaching positive impact marketing to the masses.

She is also the CMO of Edge Brands, an agency and consulting firm for remarkably fierce small businesses.

She is here to change the way marketers share their knowledge with the brands and clients they touch and make marketing impactful, fun, inclusive and human once again.

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