A 4-month programme with Lara Sheldrake / Found & Flourish

GYOC.

Grow Your Own Community.

For founders who are done giving everything and getting little in return. It's time to build an audience that gives a sh*t - and sell out your offers while you're at it.

GROW YOUR COMMUNITY BY THOUSANDS.
SELL OUT YOUR OFFERS BY HUNDREDS.
IN 4 MONTHS.

Join GYOC now → Book a call with Lara

Does this
sound
familiar?

You're showing up. You're creating content. You care deeply about the impact you're making. And yet - the numbers aren't growing, the offers aren't selling out, and if you're being honest with yourself... it feels like you're running a charity.

01/

You have a community offer - membership, group, events - but you're struggling to fill it

02/

Your audience isn't growing and you're starting to wonder if you're doing everything wrong

03/

You've tried launching but the numbers never hit what you hoped they would

04/

You give everything to your community and still feel exhausted with very little to show financially

05/

You know you're meant to build something bigger - but you keep waiting for the "right time" to go all in

Join GYOC now → Have a question? Book a call

You're not
running a
charity.

The truth is - it's not that your offer isn't good enough. It's that the world has changed. People don't just want more content. They want connection, conversation, and a reason to belong. The founders who will thrive are the ones who know how to create spaces people genuinely want to be inside.

What you actually need

This is how
we do it.

You don't need to go viral. You don't need a huge following. You don't need to post every day or chase algorithms. What you need is clarity, community, and a framework that works.

01/

Get clear on who you're building for

Stop building for everyone. The clearer you are on your who, your why, and your unique point of view - the more magnetic your offer becomes. We start here.

02/

Build a space people want to belong to

Community is not a product, it's a feeling. You need a space that makes people feel something - valued, seen, part of something bigger. We build that together using the New Way Method.

03/

Sell in a way that feels like you

Build an audience of aligned, valued people who genuinely want to snap up your offers. When you serve, give, and attract people who share your values - the sale becomes natural.

Join GYOC now → Book a call with Lara

Karli, Founder, Consumer Brand

Thousands of followers + global sales

Karli was struggling to show up online. She had been told to stay "professional" and not show up as herself. We threw that in the bin and went all in on how she showed up as the founder-led brand she was building.

Millions of Reel views after going all in on her authentic founder voice
Thousands of new followers from showing up as herself
Global sales she hadn't imagined possible - going against her investors' advice
Built a loyal community that continues to drive her business forward

What's inside
GYOC.

Private 1:1 strategy deep dive

We start privately - mapping your mission-led movement and building your 90-day plan. You'll leave knowing exactly what to build, who it's for, and why they'll care.

Mid-programme 1:1 intensive

Halfway through, we review your sales roadmap together. Bespoke support to make sure you're on track, aligned, and moving with confidence.

2 GYOC group calls per month

This is where the magic happens. 2 curated GYOC group calls per month with bespoke support from Lara and a room full of founders who genuinely want you to win.

4 months in the GYOC community

Access to the private community space, other incredible founders, and the full New Way Method training library to build and fill your communities again and again.

✦

Bonus: Found & Flourish membership

6 months access to the Found & Flourish membership - a network of 40,000+ purpose-driven founders. Because community compounds.

Join GYOC now → Book a call with Lara

Catri, Coach & Founder

Thriving coaching business + community growth

Catri built out a successful coaching business, grew her audience by thousands, and created a community that continues to drive her revenue forward - all grounded in Lara's strategic approach.

Grew her audience by thousands using community-first strategy
Built a coaching business that generates consistent revenue
Created a community that compounds - attracting the right clients organically
Positioned herself as a trusted authority in her niche

Pauline, Founder, Mastermind Member

Sold-out offers + sponsorship won

Pauline used the community strategy built inside the programme to transform how she showed up and sold. She stopped chasing numbers and started building the right room.

Sold out her group offers using the community-led sales approach
Grew her audience by hundreds of ideal, aligned followers
Won brand sponsorship through the visibility strategy
Launched a community consulting business off the back of her results

The
investment.

⬤ 10 spaces only - limited

★ Early bird price: £1,750 - includes 48hr bonus: 90 min 1:1 intensive with Lara

Payment plan

£437.50

× 4 monthly payments

Pay in full - best value

£1,750

one payment, full access

Join GYOC now →

Have a question first? Book a call with Lara before you commit.

Lara Sheldrake

Founder, Found & Flourish
Community Expert & Speaker

40k+ community

10+ years built

Built on a decade of actually doing this.

Lara Sheldrake is a speaker, community expert, and founder of Found & Flourish - a network of over 40,000 purpose-driven founders who give a sh*t.

After more than a decade building community, selling out multiple group and membership offers, launching a paid platform that hit six figures in its first year, and partnering with global brands - all through community - Lara noticed a pattern.

Impact-led founders were doing incredible work and still not making the money or impact they deserved. They were building for everyone and belonging to no one.

GYOC is her answer. A programme built on what she knows actually works - not hustle, not algorithms, but creating spaces people genuinely want to be inside.

A few
questions.

How is GYOC different from The Table mastermind?

The Table is Lara's high-level 6-month CEO mastermind for established founders building mission-driven movements. GYOC is a focused 4-month programme specifically for founders who want to grow and fill a community offer - it's the step-by-step strategic container for building and selling that community the right way.

What kind of offer does this work for?

Memberships, group programmes, paid communities, events-led businesses, masterminds - if you're building a space where people come together around your work, GYOC is for you.

Do I need a big following already?

No. Growing your audience is part of the process inside the programme - not a prerequisite for joining. Founders at all stages have seen results.

I've tried launching a community before and it didn't work. Can this help?

That's exactly who this is for. Most community launches fail not because the founder isn't good enough - but because the foundations aren't in place. That's exactly what we build inside GYOC.

How much time does this take each week?

The programme is designed to work with your life, not against it. The group calls, community, and 1:1 sessions give you real support and accountability without unnecessary overwhelm.

The future
isn't the
loudest.
It's the most
connected.

The founders who will thrive aren't the ones posting the most. They're the ones building real community. Trust. Connection. Belonging. That's what GYOC is here to help you create - and sell.

Join GYOC now →

Questions? Book a call with Lara first

GYOC.

Does thissoundfamiliar?

You're notrunning acharity.

Imaginethis.

This is howwe do it.

Get clear on who you're building for

Build a space people want to belong to

Sell in a way that feels like you

What's insideGYOC.

Private 1:1 strategy deep dive

Mid-programme 1:1 intensive

2 GYOC group calls per month

4 months in the GYOC community

Bonus: Found & Flourish membership

Theinvestment.

Built on a decade of actually doing this.

A fewquestions.

How is GYOC different from The Table mastermind?

What kind of offer does this work for?

Do I need a big following already?

I've tried launching a community before and it didn't work. Can this help?

How much time does this take each week?

The futureisn't theloudest.It's the mostconnected.

Does this
sound
familiar?

You're not
running a
charity.

Imagine
this.

This is how
we do it.

What's inside
GYOC.

The
investment.

A few
questions.

The future
isn't the
loudest.
It's the most
connected.